Scleroderma disease (RX)

Image of Sclerodermia disease


Content creation, social media, copywriting


Boehringer Ingelheim


2020 - Present

About project

The project aims to raise awareness of the orphan disease and thus increase the chance of early diagnosis and bringing the condition under control. Over the course of this project, we collaborated with the patient organization OZ Nádej pre pľúca, for which we created a web page dedicated to the scleroderma. In addition, we used Facebook and Instagram advertising and collaborated with five influencers, who made the campaign #nanechtemalovane visible. We published digital and printed PR articles and created a video interview with a doctor and a patient who introduced the disease to the general public. We launched the campaign in 2020, and thanks to mentioned activities, we met the client's goals.

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