Nutritional Supplement Sales Support
Glenmark tasked us with boosting sales of their nutritional supplement, Revitanerv Strong. Through diverse channels and content strategies, we achieved a 36% year-over-year increase in sales.
Client
Glenmark
Target Group
General public
Project Type
E-commerce
Challenge
"While planning key activities for Revitanerv Strong, a product in my portfolio, I decided to explore online marketing strategies.
My primary objectives were to:
- Distinguish the product from competitors,
- Identify the most responsive target group for promotional activities,
- Determine the most engaging topics for our audience,
- Evaluate the direct impact of these activities on sales and assess our ability to track and differentiate this impact from other sales initiatives."
– Adam Kováčik, Product Manager, Glenmark
Solution
We launched an online campaign targeting specific groups across social networks, Google, and YouTube. Our content strategy focused on connecting health issues with Revitanerv Strong as a solution.
We published main content and educational materials on the revitanerv.sk product page and our educational portal, lekarodporuca.sk. Both websites served to educate visitors, showcase Revitanerv Strong's benefits, offer special discounts, and guide users to online pharmacies.
Throughout the year, we experimented with additional promotional tactics, including influencer marketing (educational content) and print media advertising. These efforts helped us reach new audiences and drive sales growth.
Result
36% year-over-year sales increase in Slovakia's largest online pharmacies.
Identification of key topics, target groups, and channels yielding the best advertising and sales outcomes.
"Moreover, our year-long testing of various activities helped me pinpoint the most significant sales drivers. I'm grateful to the grandaliro team for helping me achieve outstanding results and gain deeper insights into my target audience and their needs."
— Adam Kováčik, Product Manager, Glenmark
