Digital Communication with Diabetes Patients
For our client Boehringer Ingelheim, we've been running a diabetes education campaign for several years. This case study focuses on an activity that allowed us to engage with diabetes patients for 14 days.
Client
Boehringer Ingelheim
Target Group
General public
Project Type
Awareness
Challenge
"Type 2 diabetes (DM2) is the most common form of diabetes. It primarily affects older adults and requires lifestyle changes as part of treatment. However, changing long-standing habits, like diet, becomes more challenging with age. We realized that articles and one-off communications weren't sufficient. Moreover, the sheer volume of diabetes-related information made it challenging to capture attention." – Dominika Tvrdá, Project Lead
Solution
Our strategy began with creating an educational test for diabetes patients. This test helped them learn more about their condition and assess their risk for related complications.
Users who confirmed their diagnosis after completing the test were invited to join a 14-day challenge. We implemented this using a tool that sent Messenger messages at regular intervals.
Participants received a brief educational message and a simple task in their inbox daily. After two weeks, they understood firsthand that even small steps could significantly improve their health. Moreover, the content remained in their inbox, allowing them to revisit it anytime.
Result
3,448 patients completed the test.
713 patients started the online challenge.
90% of diabetes patients completed the entire challenge, learning effective ways to make lifestyle changes in an engaging manner.
"We're thrilled that the client trusted us to implement this activity. Not only did we elevate our communication with patients, but we also effectively motivated them to take action. We demonstrated that simple changes like walking more, making minor dietary adjustments, or reducing alcohol consumption can significantly benefit their health. If even a small percentage of participants maintain these habits long-term, we consider that a great success."
– Dominika Tvrdá, Project Lead
