Creation and Implementation of Digital Communication
In 2021, we were commissioned to set up digital communication for the pharmaceutical company Lundbeck Slovakia and integrate it with their current activities. Discover how we approached this assignment and the results we achieved.
Client
Lundbeck Slovakia
Target Group
Psychiatrists, Neurologists
Project Type
Digitalization
Challenge
"Digitalization is essential in today's world, and our clients recognize this. They sought our expertise for long-term communication with psychiatrists and neurologists. We knew email alone wouldn't suffice, and our aspirations were higher: we aimed to create and distribute high-quality, diverse content, which necessitated a dedicated portal.
Our next task was to determine which channels to use for communication and how to keep doctors engaged on the site, encouraging regular visits." – Dominika Tvrdá, Project Lead
Solution
We developed the Cortex 21 portal, accessible to registered users. Expanding the user base and inviting new members became an ongoing initiative.
The website offers doctors a wealth of valuable resources – comprehensive information on diseases, medications, professional publications, peer-authored articles, patient handouts, an event calendar, podcasts, and videos. Users can not only view this content but also save it to their personal dashboard for quick future reference. We also gauged interest in various content formats.
Regular newsletters became our primary method of announcing new content.
Result
80% of the target group registered within the first year, with 20% remaining consistently active.
150 monthly visits (average duration: 8 minutes). Our survey reveals that 80% of users consider Cortex 21 a reliable information source.
These results are comparable to in-person visits by 1 to 2 field product managers. This approach provided the client with broader reach and more frequent communication with their target audience without expanding their team.
"We enlisted grandaliro to create a communication portal for a select group of our clients. Throughout the process – from concept development to refining details and final implementation – they were exceptionally responsive to our needs. Working with the grandaliro team has been, and continues to be, a pleasure on both professional and personal levels."
– Mgr. Svätopluk Betina, PhD., Country Manager, Lundbeck Slovakia
